IDP January exhibition

'A truly multicultural experience'

Background

IDP is an organisation that represents more than 1000 Australian education institutions, with offices in over 30 countries.

Design Brief

IDP education exhibition. client wanted a theme worked around boomerangs, in the style of aboriginal art. Hand Illustrated.

As with many Katz-i International Web & Graphic Design projects, the materials were targeted to students. The client was confident in the Katz-i team pulling from their deep well of experience in developing materials that appeal to a youthful audience, yet are sensitive to the nuances of the local culture.

Design Solution

To connect IDP in the minds of the public, we started with the title design from other Education Exhibitions. First we had a basic brown pallette suggested by old fashioned aboriginal art, then moved to a more lively range to suite the local culture.

IDP colour swatches

Later on we threw in a couple of kangaroos for good measure, tying everything together under one illustration style. The designs were adjusted to fit bags, flyers, banners and newspaper ads.

Client's comment: Katz-i International Web & Graphic Design has, since day one, acted in a manner that makes us feel “we are in this together”... Katz-i thinks out of the box at all times and considers their vocation “art”, not work. They have been an asset in our staff brainstorming sessions, which has led to them tailoring successful marketing approaches for my business. They have provided us with innovative creative designs, which have improved the professionalism we are trying to project. Their designs have been a great asset, and played an instrumental role in the growth of our company.

We value their work so highly because they help us see the big picture in what we are trying to accomplish and then provides the assistance necessary to bring about this vision. The combination of their talents has helped my business profoundly. I feel so very fortunate to be associated with Katz-i International Web & Graphic Design.

I wish you the very best in you continued success! Thank you for your professionalism and it is a joy to work with you.

Collette Foster, Director IDP, Brunei

IDP poster by Katz-i International Web & Graphic Design IDP flyers by Katz-i International Web & Graphic Design